Case Study: YMCA of Greater Birmingham

Portrait of Amanda DeMizio
January 13, 2022
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Overview

The YMCA is a worldwide youth organization with more than 64 million members in 120 countries. As COVID-related shutdowns started happening across the United States in 2020, Y USA was exploring ways to keep their youth engaged in mind and spirit.

After connecting with LeagueSpot and testing a single location for a league format, Y USA moved forward with LeagueSpot for national pilot with 55 locations in 2021

Rhonda Elmore, parent and VP of Youth Development for all the Ys in Greater Birmingham, leveraged LeagueSpot to hold tournaments, educate parents, and bond with her own gamer kid.

Elmore’s Ys saw massive adoption by players and parents and plans to add more programming in 2022 including community game nights and new competitive titles.

Approach

Safety in Scale

In addition to being a powerful tool for national league operations, LeagueSpot’s platform can also be used to run local tournaments. From easy sign-up links to email reminders and in-platform chat, Elmore was able to get the league up and running swiftly without compromising the safety of non-tech-savvy parents and digitally inexperienced kids.

Power to the Player

Elmore’s feedback helped LeagueSpot’s tournament specialists to develop guidebooks for three different game titles (Super Smash Brothers Ultimate, NBA2K21, Rocket League). Each guidebook was created with younger players across different time zones in mind and models official tournament guides set forth by individual publishers.

Results

Peak Engagement

By pairing LeagueSpot’s platform with Y curriculum, both parents and members were given the opportunity to practice online safety, privacy, and media literacy. Parents were more engaged than in traditional sports offerings, and kids were organically interacting with each other despite COVID limitations.

Retention and Growth

Elmore noted that even with the reduced participation (down roughly 40%) at her local Y due to COVID, both parents and players remain very engaged. She is actively engaged with members in discovering what they would like added to esports offerings including Minecraft and Fortnite. Elmore plans to host more local open-tournaments to help drive new membership and strengthen esports in Birmingham.

Portrait of Amanda DeMizio
Written by Amanda DeMizio
Published on January 13, 2022